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BEGIN WITH THE BUSINESS

Bring what the business needs to do next.

You do not need to diagnose the professional category first. Start with the objective, market or problem.

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Start before you know the category.

Describe the decision, uncertainty or objective in ordinary business language.

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THE WORLD, CONNECTED BY WORK

Start with a market. Continue anywhere the requirement leads.

Start with a country and move into the business issues, expertise and people around it.

MARKET ENTRY

See what changes from market to market and who may be able to help.

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18 AREAS OF EXPERTISE

The professional work a cross-border business actually needs.

Each area of expertise connects to the markets, business situations and professionals around it.

AREA OF EXPERTISE

See how this area of expertise changes by market.

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INDUSTRY CONTEXT

Cross-border work changes with the economics of the industry.

Ten broad industry groups open into one hundred detailed business activities and markets.

SECTOR DETAIL

Go deeper than the broad sector label.

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BETWEEN MARKETS

Business corridors are where cross-border work becomes real.

Explore the questions, capability needs and WONE relationships connecting both ends.

CORRIDOR VIEW

Two markets. One connected business objective.

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PEOPLE AROUND THE OBJECTIVE

Find the exact professional relationship for the work.

People, firms and specialists should surface around context — not as an isolated directory.

PEOPLE

People are part of the answer, not a separate search.

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KNOW · FIND · SOLVE

Intelligence that points toward a business decision.

Market signals, practical context, client work and conversations around live cross-border decisions.

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Move from insight to the next useful step.

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WONE COMPARE™

Compare the same business decision across markets.

Put up to three markets beside each other using a common operating frame. Comparison is useful only when evidence depth is visible. Missing evidence remains missing rather than manufactured.

COMPARE THE SAMEDECISION
×
ACROSS1 MARKETS
×
USING11 AREAS
=
SEEWHERE THE CHOICE CHANGES
EVIDENCE THRESHOLD & READINESS

Evidence depth before full comparison.

Each jurisdiction displays its reviewed operating areas so leaders know which comparisons are verified and where gaps exist.

MARKET READINESS STATUS REVIEWED LENSES COMPARISON ACTION
United Arab Emirates DISCOVERY 0 / 11 Operating Areas Orientation only; full 360 pending
EXECUTIVE SNAPSHOT

United Arab Emirates

Static WONE market identity sits beside approved 360 intelligence where available. Missing evidence is shown as missing rather than guessed.

GCC

United Arab Emirates

A regional business hub for the GCC, international holding structures, trade, finance, logistics and market entry.

Commercial centres
Dubai · Abu Dhabi
Currency
AED
Calling code
+971
360 status
DISCOVERY (0/11 reviewed)
COMMON OPERATING AREAS (11 LENSES)

Compare the same decision question in each market.

The purpose is not to manufacture an artificial score. It is to reveal where the legal, tax, operational and enforcement choice changes.

WHAT TO COMPARE United Arab Emirates
01. Establish & Structure How should the business establish, own, govern and operate here?

Source fact: Federal Decree-Law No. 32 of 2021 permits 100% foreign ownership in mainland commercial and industrial activities (excluding designated strategic impact activities). Over 40 specialised free zones offer zero customs, 100% capital repatriation and independent regulatory frameworks.

WONE implication: Choice between Mainland LLC and Free Zone (DIFC, ADGM, DMCC) dictates market access: mainland entities trade freely across the domestic market, whereas free zone companies require distributor/branch mechanisms.

  • Is direct onshore market access needed, or is a common-law financial free zone (ADGM/DIFC) preferred?
  • Will local corporate sponsorship or nominee arrangements be required for restricted sectors?
02. Tax & Statutory What tax, filing, reporting and substance rules shape the operating model?

Source fact: Federal Corporate Tax at 9% on taxable income exceeding AED 375,000 under Federal Decree-Law No. 47 of 2022. Qualifying Free Zone Persons (QFZP) benefit from 0% Corporate Tax on Qualifying Income subject to maintaining adequate substance and de minimis requirements. Global minimum tax (Pillar Two) rules apply to MNEs with €750m+ revenue.

WONE implication: Free zone entities cannot automatically assume zero tax; transactions with UAE mainland entities and non-qualifying activities taint QFZP status if exceeding statutory thresholds.

  • Does the entity satisfy all conditions to be treated as a Qualifying Free Zone Person?
  • What transfer pricing policies and local documentation files must be maintained?
03. People, Payroll & Mobility How can the business hire, pay, move and manage people compliantly?

Source fact: Private sector commercial entities with 50+ skilled employees must achieve annual 2% Emiratisation targets (increasing towards 10% by 2026) under MoHRE regulations; non-compliance incurs statutory monthly financial penalties per unfulfilled quota.

WONE implication: Mainland workforce planning must budget for Emiratisation quotas, wage subsidies via Nafis, and statutory Nafis platform compliance.

  • Does the target headcount subject the enterprise to mandatory MoHRE Emiratisation quotas?
  • Are Green or Golden Visas applicable for senior foreign leadership?
04. Regulatory & Government Which registrations, licences, approvals or sector regulators can affect the plan?

Source fact: Dual regulatory architecture: onshore financial markets regulated by Central Bank of UAE (CBUAE) and Securities and Commodities Authority (SCA); offshore financial centres operate independent regulators: DFSA in DIFC and FSRA in ADGM based on English common law.

WONE implication: Regulatory approvals cannot be cross-applied between offshore financial hubs and mainland onshore commercial jurisdictions.

  • Does the enterprise require FSRA / DFSA financial services authorization or SCA licensing?
  • Which regulator governs client funds, custody and cross-border marketing?
05. Banking, Treasury & Payments How will money enter, move, settle, repatriate and remain controlled?

Source fact: No foreign exchange controls; UAE dirham is pegged to USD (AED 3.6725 = USD 1.00). Enhanced due diligence enforced in full compliance with Financial Action Task Force (FATF) standards, requiring clear UBO identification and proof of operational trade.

WONE implication: Opening corporate bank accounts in UAE typically requires 4–8 weeks with physical presence of authorised signatories for verification.

  • Which tier-1 UAE domestic banks (FAB, ENBD, ADCB) or international banks will serve corporate treasury?
  • Is an escrow mechanism required for commercial real estate or client funds?
06. Trade, Customs & Supply Chain What changes when goods, services or supply chains cross the border?

Source fact: Comprehensive Economic Partnership Agreements (CEPAs) active with India, Turkey, Israel, Indonesia, Georgia, Cambodia and GCC partners. Standard GCC unified customs tariff is 5% CIF on most foreign goods, with 0% tariff in bonded free zones.

WONE implication: UAE serves as the primary trade gateway between Asia, the Middle East and Africa; CEPA preferential tariffs reduce landing costs significantly.

  • Can imports utilise CEPA origin certificates for duty exemption?
  • Will goods be cleared through Jebel Ali or Khalifa Port free zones under customs duty suspension?
07. Technology, Data & Cyber What technology, privacy, cybersecurity and cross-border data rules matter?

Source fact: Federal Decree-Law No. 45 of 2021 on Personal Data Protection establishes national data privacy framework. DIFC and ADGM enforce distinct data protection laws aligned with European GDPR with independent supervisory authorities.

WONE implication: Processing employee and customer data requires dual compliance if operating across mainland and free zone financial centres.

  • Does cross-border data transfer satisfy adequate protection standards under Federal Data Law?
  • Are independent DPOs required for offshore financial entity branches?
08. IP & Brand How should the business protect, licence and commercialise its intellectual property?

Source fact: Federal Law No. 36 of 2021 on Trademarks; party to Madrid System for international registration. UAE Ministry of Economy maintains automated electronic registers for trademarks, patents and industrial designs.

WONE implication: Trademark registration is territorial; international registrations through Madrid Protocol must designate UAE specifically.

  • Are regional brand assets filed under class headings covering digital and cross-border services?
  • Is copyright recorded with the Ministry of Economy to enable customs seizure of counterfeit imports?
09. Investment & Transactions What should be resolved before investing, acquiring, financing or restructuring here?

Source fact: Federal Decree-Law No. 36 of 2023 on Competition Regulation enforces mandatory merger control notifications with Ministry of Economy when annual market turnover thresholds are met.

WONE implication: Regional transactions acquiring businesses with UAE market share must account for statutory 90-day competition review periods before closing.

  • Does transaction turnover exceed statutory thresholds requiring competition filing?
  • Are foreign ownership approvals required from sector-specific regulators (e.g. telecommunications, energy)?
10. Risk, Compliance & Integrity Which compliance, integrity, insurance and operational risks require controls?

Source fact: Cabinet Resolution No. 109 of 2023 requires all mainland and commercial free zone companies to maintain Ultimate Beneficial Owner (UBO) register and Partners/Shareholders register with economic authorities.

WONE implication: Failure to maintain real-time UBO registers risks administrative fines and immediate commercial licence freeze.

  • Have all individuals holding 25%+ equity or voting control been identified and registered?
  • Are sanctions screening and AML controls documented in accordance with national guidelines?
11. Disputes, Enforcement & Exit How should contracts, enforcement, disputes, restructuring and exit be planned?

Source fact: Party to the New York Convention on Enforcement of Foreign Arbitral Awards. Onshore arbitrations governed by Federal Law No. 6 of 2018 under Dubai International Arbitration Centre (DIAC); offshore disputes handled by ADGM Courts and DIFC Courts based on English common law.

WONE implication: Contracts can elect DIFC or ADGM courts as the governing jurisdiction and opt for DIAC arbitration seat to secure rapid enforcement.

  • Should governing law designate UAE Federal law or ADGM/DIFC English common law?
  • Which arbitration institution (DIAC vs ADGM Arbitration Centre) is specified in commercial agreements?
WONE GOVERNANCE RULE

Never ask AI to manufacture the missing cells.

Comparison is reliable only when verified evidence depth is visible. Where statutory rules or market facts have not been verified by primary authority, cells remain explicitly pending.

TURN COMPARISON INTO A DECISION

Now tell WONE what your business is actually choosing between.

The same countries can lead to very different answers depending on industry, ownership, hiring, tax, capital, regulation and timing.

Ask WONE about these markets
OPERATING ACROSS BORDERS?

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